The Phenomenon of the Freebie
Greetings.
Today I’m making some observations on an interesting feature of internet/affiliate marketing (or a strata of internet marketers) regarding the ideology behind signing up for free stuff to the exclusion of all else. This is what I call The Phenomenon of the Freebie.
It appears that many people who are trying to make a decent income from working on the internet will only get involved with a program so long as it’s free. We all love to get something for nothing but it’s very important to ensure that anything we obtain has some value – be it free or paid for.
Online marketing is no different to offline marketing in that in order to be successful, people need to know about one’s product or service and therefore one needs to market effectively via various means including advertising, blogs, social media etc etc.
Therefore, it is rarely the case that one can have a successful business online without spending some money! I know of many people who join affiliate programs or advertising sites but neglect to upgrade or activate their membership due, it appears, to there being a cost involved. Therefore, they struggle to make their enterprises work for them because they have not invested the necessary funds in order to ensure some degree of success.
Even worse, some excellent training programs are overlooked simply because the ones investing their time and expertise to teach others are asking for a fee for the privilege. Again, in the offline world, although one may find some good training programs for no charge, it really is a matter of getting what one pays for.
To be successful on the net it takes dilligence, discipline and an investment of time and money. Advertising is essential and one needs to go beyond the freebie to have any real impact.
Who was it that said, “Early to bed, early to rise, work like hell and advertise!”? This is so true. Again, one gets what one pays for so do not be dismayed if you opt only for free advertising sources and fail to reach any level of success. Paid advertising generally targets other marketers who have proved their seriousness by putting their hands in their pockets. In order to reach those hungry buyers, one also has to become one of them.
Also, if one is aiming to build a team, team members will emulate what you do. If you upgrade, they are more likely to upgrade. If you remain a free member, so will they. This means stagnation and no natural flow of money. This means death to your business!
Sure, grab whatever freebies you can but ensure you’re not wasting your time. Ensure they offer some value. Otherwise, pay that upgrade fee and begin to take your business to the next level.
=================================
I referred to marketing using various methods such as advertising, blogs, social media etc. There are some excellent sites emerging which target all of these areas and even have very generous affiliate programs. To name but two:
Sokule – “Not your grandmother’s social networking site.”
Aaachoo! – “Can’t stop once you start.”
Check them out. You can certainly join free but the real benefits for you and your business are found in upgrading!
Talk soon.
Chineme – http://internetmarketingviews.com
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