There are so many success stories you will hear about businesses
making it good on the internet. The troubling thing is, there are
maybe a tenfold or even a hundredfold of stories contradictory to
theirs. Many have unsuccessfully launched a business enterprise that
is internet based but only a handful shall succeed.
Is this through luck? Unlikely. It takes good business sense and a
lot of help and team effort. Most importantly, it is the eagerness
to succeed and the determination to learn and the willingness to
invest in a lot of hard work and some money.
The Very Basics
Like Neo, traffic is “The One”. Without traffic, all your efforts
would just go to waste. Every business needs customers, without them
you wouldn’t have anyone to sell your products to. In the internet
world traffic is the walk-in customer. The more traffic you have the
more people you would be able to sell your products to.
But like any business that’s in every corner building or in the
mall, not everyone that goes in will buy, but the greater the number
that do come in to browse your merchandise, the greater number of
people that will buy your products. It is a simple and known fact.
But, how do you get traffic, traffic large enough that could make a
small percentage of eventual buyers enough to make a good profit?
Many big companies generate traffic of tens of thousands a day and a
measly ten to fifteen percent actually buys, but that small
percentage is enough to provide them with good business.
Many of these success stories get their traffic from paying others.
Yes that’s right; you have to spend money to make money. Advertising
is the key. The more people that knows that your site exists; the
more people would of course go to your site, that’s common sense.
While there are many ways that can get you advertising for free,
these do not generate the same high volume as those methods that are
paid for. These paid advertisements include advertising schemes by
Google and Yahoo.
The Value of Searches
The initial search will be the easiest and fastest medium in finding
what a person needs on the internet. Search engines have been very
popular because they provide a vital service to many people. They
are free and easy to use. With this popularity, they get many
visitors and clicks to the most common sites that people go to. It
is easy to understand why so many companies would pay to advertise
with these search engines.
Search engines provide information to the millions of users that
they have each day. They provide links to many sites that a user may
be looking for. If your sites link pop up in the high ranks of the
search results page, you get a great chance that they will go to
your site. While search engine optimization is a cheaper and low
cost way to get your site a high rank, paying for advertisements
will ensure that you will be in the top ranks.
When you pay for your advertisements, it is like paying for your
traffic. This may sound like not such a good idea, but the payoff
tells a different story. When you pay for your traffic, you are
guaranteed a consistent traffic flow to your site. You will never go
with an empty sales day.
Paying for your Traffic
Usually, you will be charged with the number of hits a link gets
when your ad is clicked, this is called pay per click. For some
search engines, you will be charged with the number of times your ad
shows up when a certain keyword or keyword phrase is searched. It is
imperative that you have good keyword content in your ad. There are
many tools that aid you in using the right keyword for the right
All the money you spend in paying for your traffic will not be for
naught. You will get an impressive boost in traffic which will also
result to a great boost in your sales figures. Paying for your
traffic would be a really good idea and you will get all the
benefits it has to offer.
The old addage that, “you gets what you pays for” holds very true
indeed – especially in internet marketing.
PS If pay per click is not up your street, try these popularity
boosting advertising programs to skyrocket your links: