How do I monetize my blog? You don’t.

Greetings.

Today’s topic is courtesy of  of Driving Traffic. Have you ever wondered how to monetize your blog? Well, don’t! A blog serves many purposes, but making loadsamoney from it really should not be one of them.

Kevin’s article explains more, and provides some ideas on what you should be doing…

How do I monetize my blog? You don’t.

By  on February 18, 2013

So you have decided to make some extra money online. You followed the steps and got your domain, hosting, CMS, theme, social media, and the list goes on and on. You finally start blogging; only to find out, the money isn’t cascading in. What’s going on here? You’ve been told that millionaires are made everyday online. You were told, “If you build it, they will come”. You have followed all the steps you knew of, and the money just isn’t coming. Don’t fret; every part-time (and full-time) entrepreneur has been there.

Spending your part time blogging isn’t the novel idea it once was. After investing your free time reading, learning, building, and writing, it can be frustrating to not see the results and is easy to get discouraged. The good news is, by attempting to take control of your financial future, you are taking strides to do something most people will never do. If you have made it this far and haven’t seen a dollar yet, I urge you to stick with it. While making boatloads of cash online isn’t as easy as some would lead you to believe, when you do find some success, it makes all of the time and effort all well worth it.

Honest Inventory

Take a critical look at where you are. It is no easy task to be objective when looking at a passion project, but this is an essential part of finding success in your endeavors. Take an outsider’s look at your subject matter, how you write about it, and make an honest assessment. If an outsider looked at your blog what would they say is the biggest issue?

Are you in the right niche, or in a niche at all? This might be the most important thing to consider. If you are in a highly competitive niche, you aren’t doing yourself any favors for someone who is starting out. By picking the correct niche you can save yourself a lot of trouble by having fewer competitors.

Is your site getting traffic? If you are hoping to generate your income from advertising and you do not have a staggering amount of traffic to your site, you need to reconsider your plan of action. There are not many (single) blogs out there that can generate a living wage from advertising revenue alone. So, stop barking up that tree if you are in this position.

This assessment can go on forever, from site design to mobile or social media strategy. I don’t want to you to get hung up here. Unless you are questioning your niche and don’t have traffic, you are ok. If those two things are an issue, you should probably go back to the drawing board and decide on a new domain or direction. Otherwise, if traffic is your only issue, join the club. What you can do in the short term is attempt to stand out from the crowd by producing what you consider being incredibly good content. Be a little more daring, opinionated, or possibly controversial (What do you want to say, but aren’t).

The last short term traffic bump can come from watching the trends. What are other people in your niche talking about? Use tools like blog aggregators (Technorati & alltop), and google alerts. Google alerts are essential for content creators; it is the easiest way to keep your ear to the ground for your topics, without burning your whole day trolling the web. When news is made in your niche, you need to give your two cents, or at least curate someone who is.

Another big pitfall to look out for is focus. My biggest problem starting out was the distribution of my effort. I tended to spend all my free time working 10 different projects. I would spread myself so thin, that none of my projects were up to a standard that I was happy with. Consolidate your efforts. If it comes down to it, pick the project that you have the most fun working on and run with it. Let the others suffer in the mean time. Chances are that if you enjoy it, it will show in the finished product.

Keep in mind the 80/20 rule. I learned this trick from Ryan Deiss, and have seen a consistent trend of successful people who use it. For those of you who are not familiar, it is the concept where you should be spending 80% of your time on what is actually making the bulk of your money. The remaining 20% goes to the other projects. Often 20% of your efforts will generate 80% of your revenue; by identifying that 20% you can save yourself a lot of headaches. There is a lot more to the theory, and I am not really doing it justice here, so look it up if you have never heard it.

Making Money

So, here’s the deal, simply having a blog isn’t going to be your main source of income. You have start thinking about revenue generation. There are a number of ways to achieve that. You can build an authority site, you can focus on lead generation and build a list, but today we are going to talk about products. The most effective way to monetize your blog is to start promoting products; an even more effective way is to promote your own products. This is arguably the most efficient way of generating passive income if done correctly. For many this can be a daunting task. But, it really isn’t as hard as it sounds.

The first step is deciding whether you will be dealing with physical or digital products. There is a separate path for physical products, so today I am just going to focus on digital products. For the part-time entrepreneur I think selling/creating/marketing digital products will be “lower hanging fruit” than physical products. If there is interest, I can write an article on physical goods and drop shipping.

Next is becoming familiar with the products in your space. Get an account with an affiliate platform (clickbank, commission junction, JVZOO, WarriorPlus). Take a look at the marketplace and sort the products for your niche by popularity or gravity. Go through the products to see what is out there, and what seems to be doing well. Make notes of products you like, are interested in, and what their rating/popularity/gravity is (you will use this later).

After having a grasp of what is out there, you can identify “holes” & needs for your niche. Start making plans for potential products. Try and dream something up that is feasible with a unique selling point, something that will set it apart from other products in your space. What would provide real benefit or value to someone with your interests? What would you buy? What do you know that others don’t? What problem do people in your niche experience often? Carl White just wrote an excellent article on how he fulfills the needs of different niches by utilizing facebook and linkedin groups (How to beat the big dogs at affiliate marketing contests).

What I would suggest if you are just starting out is a special report of some kind. You are obviously already familiar with writing, and most likely already have a good grasp on your subject matter.

Find a popular report like this in the market place that is selling well, and buy it. While reading through, make notes of structure, length, format, and the kinds of information covered. You can use this report as a guide when outlining your own product. Something to keep in mind is that on these affiliate-based platforms, the market is typically flooded with “me-too” products. You will need to distance yourself from the collection of similar products on the subject you are writing about. So, if there are already 5 reports out there on the subject you were thinking about and you don’t have anything that drastically sets yours apart from them, you should move on to the next idea.

After you have decided on a product and outlined it, it is time to roll up your sleeves and get to work writing (or building). In the mean time while you develop your product, you can implement other ways of generating revenue like affiliate sales and/or lead generation (list building).

Affiliate Offers

Get the notes you made earlier on products you like in your niche, and their popularity. There are a few things to think about here. If the gravity is really high on the product this is an indication that this product will provide some stiff competition when you attempt to promote it. Do some research on what/who you are competing with. If all of your choices have a lot of competition, you might need to go a little lower on the gravity results and pick something a little less popular.

Once you have decided on a few products you would like to promote. You can start building a plan of action. The easiest way to promote an affiliate offer is adding a banner image to your site linked to your affiliate link. These are often placed in your sidebar in a “text/html widget”. I would also suggest writing a review article on some of the features or sections of the product that you really liked. While you might want to frame this as a product review, keep in mind that you are ultimately writing sales copy. Copy writing is an art form, and can take a lifetime to master. A good short guide to the structure of a sales letter can be found here written by Perry Belcher.

Be sure to read my article on my clickbank youtube hack. If you do decide to create a video sniper, be sure to post the video on your site to take full advantage of the traffic you are already getting.

Promoting your product

Once your product is complete, you need to make a marketing plan. The nuances of marketing your product go far beyond what I can cover in this short article but, I will do my best to concisely cover the basics.

You will want to “prime the pump”. This entails dropping hints, and building as much buzz for the product as you can. You can do this with preview posts, social media blasts, and guest posting about the product.

Do your best to write a sales letter or hire someone to write your sales letter, following the outline I linked to above. Hopefully, you have promoted a few affiliate products by now and you have developed a “feel” for what works for your readers and what doesn’t. I would suggest making a dedicated page for your sales letter on your blog and not only making a blog post about it. Make sure your home page is featuring the product in some way (above the fold of the page), whether that is a featured post, banner, or block of content in the side bar. Call in whatever favors you can for promotion via email drops, banners, etc.

Promoting a product can (and will) be an ongoing endeavor, of optimizing, tweaking, rewriting, testing, and tracking. The brevity of this post has been a challenge as each paragraph of this article could be expanded into its own book. Hopefully I was able to illustrate the big picture of monetizing your blog.

Becoming a full time entrepreneur can be a colossal challenge, but with adequate planning and a clear vision you can set yourself up for success. Don’t make a half effort and then give up when you aren’t driving a Bentley a week later. These things can take time and dedication and more than just a blog. As I said earlier in this article, there are countless methods to get you to your goal, and today I covered one. One thing is for certain, stopping after you get your blog built is a mistake.

About Kevin Clanton

Kevin Clanton is part of the new generation of Internet marketers, originally starting his career as a programmer obsessed with all things information / technology. Online Marketing has quickly become his primary focus; where he is able to leverage his background in development to implement his dreams & ideas in order to quickly produce data on their effectiveness. Google Kevin has an intense drive to be as well rounded as possible in his business pursuits. He isn’t satisfied until he has a firm understanding of all aspects of a given business strategy.

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Thanks, Kevin.  Hope this helped you – much food for thought, eh?

If you want to get in to affiliate marketing but have no idea where to start,  click here to check out an innovative license rights program.. 

Talk soon.

Chineme

 

10 Words Every Successful Blogger Needs to Know

Greetings.

This guest post is by Tony Hastings of The Top 10 Blog, taken from problogger.net:

Whether you are blogging for profit, publicity, or pleasure, the basic building blocks of success are the same.

Success can be defined as, “accomplishing an aim or purpose or having achieved popularity, profit, or distinction.” (Google Dictionary)

Here are ten essential words you should consider constantly as a blogger, as they reflect the values you need in order to succeed.

1. Purpose

A purpose is “the reason for which something is done or created or for which something exists.” (Google Dictionary)

So why do you blog or want to start a blog? Your motive should determine the style of your blog, your style of writing, the frequency of your posts, and the subject matter of your posts. It’s important that you establish your purpose from the outset and make sure that your design and content fit that purpose.

The theme, layout, amount of advertising and type of content will all flow from your purpose, and they’ll set the tone that you desire. That doesn’t mean that you need to take it all too seriously if you are blogging just for fun, but it does mean that you shouldn’t dominate your pages with ads if your aim isn’t to make money blogging.

If you are operating in a niche, your purpose will be fairly clear and your content sharply focused. If, however, like me, you started to blog without any firm aims, then you might find that you need to be more flexible and allow your purpose to evolve and mature.

I started out aiming to collate Top 10 posts on all sorts of subjects, but now I focus on social media, especially blogging and Twitter. You don’t need to be too rigid—follow your instincts and go with the flow if you feel that could be the best way for you to discover your purpose.

2. Quality

Quality is “the standard of something as measured against other things of a similar kind; the degree of excellence of something.” (Google Dictionary)

Good-quality content is the foundation of all great blogs. That’s easy to say, but how do you measure quality, and how do you ensure that your content achieves the desired standard?

That is a very subjective question but I would say that a post should be able to inform, educate, amuse, or entertain. Any one of these is a basic requirement, more than one is desirable, and all four is blogging heaven!

Your content should be original—too often we can visit a blog which appears to have some killer content but which, on closer examination, is a copy of or an excerpt from something previously posted elsewhere.

Don’t just focus on content quality, but on presentation quality too. Poor spelling and grammar can ruin the best posts. Always check and proofread your content to make sure it’s as good as possible. Be proud of what you do and make sure it embodies the best quality in all respects.

3. Patience

Patience is “an ability or willingness to suppress restlessness or annoyance when confronted with delay.” (Dictionary.com)

This is essential in blogging! It can take some considerable time for your blog to be noticed, or for changes you have made to show results. Sometimes you can make changes such as SEO improvements, new sharing options, or different ad types and become frustrated when you don’t see results overnight.

It takes time for changes to take effect, particularly with search engine results and rankings, so be prepared to let things run for a while before you judge the results.

Too many changes in a short space of time can annoy regular visitors too, so try to be a tortoise and not a hare: allow good time to see the benefits of all the positive changes you make to your blog.

4. Determination

Determination is “a resolute movement towards some object or end.” (Dictionary.com)

Surely you don’t need to be determined to run a blog? Well, if you are trying to make money from your blog, or are using it as part of your social media strategy for a business, you most certainly do. It needs to be kept up to date and monitored to see how it’s performing, and that takes time and commitment.

But even if you are blogging just for the fun of it, you still need to be determined to keep it going in the long run. There are so many distractions in “real” life. I know from my own experience that sometimes blogging can seem to be a bit of a chore, and the blog can take a back seat as life takes over.

But you need to be determined to log in again to start writing and constructing that next post, as a neglected blog will soon begin to whither on the vine.

5. Confidence

Confidence is “belief in oneself and one’s powers or abilities.” (Dictionary.com)

Self-confidence is a quality that is generally required to succeed in all areas of life—and blogging is no different. Just to put yourself out there in the first place takes courage and self-belief, and even the most experienced blogger may sometimes feel self doubt as their finger hovers over the Publish button.

Every blogger starts from the same place, and the key to building that confidence is, in the first place, to take that initial step to get started, and then to learn and develop from there.

You may not consider yourself to be the best writer or very technically minded, but by looking at what other bloggers do, soaking up the best of the amazing resources that are out there, and trying out new things to stretch yourself, your confidence will grow.

However, you must be prepared to fail and to learn from the inevitable mistakes that you will make. The blogger who hasn’t made a mistake yet may feel confident, but that confidence may be misplaced and will lead to an almighty fall when disaster strikes.

A better way to develop as a confident blogger is to take risks, be prepared to fail, and learn from the experience when it happens.

6. Integrity

Integrity is “adherence to moral and ethical principles; soundness of moral character; honesty.” (Dictionary.com)

I like a blog post with a bit of spice in it as much as the next person, but as bloggers we need to know where the boundaries, both moral and ethical, lie—and to act accordingly. What is considered to be offensive material is in many ways “in the eye of the beholder,” however the blogger should be wary of springing surprises on their readers.

For instance, a visitor to an erotic literature review site might know what to expect but if they come across explicit material on a web design blog they might be somewhat surprised. Similarly I see bloggers use offensive language and get away with it, but most would agree that it needs to be used sparingly and in the right context to be acceptable.

Do you have adverts or affiliate links on your blog? If so do you make it clear that you might be earning from these and do you ensure that you are not advertising products and services that most of your readers wouldn’t approve of? To preserve our reputation as bloggers it’s vital to make sure you make the appropriate disclosures and to ensure that you are happy with your ads and promotions.

We all hate to see our work copied elsewhere or images used without permission, so don’t do it to others. Again, we should all try to maintain good standards and do something about plagiarism when it does happen.

We all, as bloggers, have a responsibility to act with integrity and honesty to maintain our reputations. If we don’t, then we are unlikely to be successful.

7. Communication

The definition of communication is “to give or interchange thoughts, feelings, information.” (Dictionary.com)

This is one of the most important words for a blogger. Sharing, networking, commenting, reacting to comments, and connecting and interacting with others are vital ingredients of the blogging experience.

There are two aspects to this. The first relates to your own blog and the second to your own actions. A successful blogger must make sure that it’s easy for their readers to comment on and to share their posts. There is endless (often conflicting) advice out there about the best way to achieve this, so do your research, experiment, and find out what works best for you.

Get out there into the big, wide online world too. Connect with others on whichever platforms work for you. But don’t just use this as a way to make yourself known—promote other people too. Share great content from other bloggers, comment on their work, and interact with them. Doing that well not only means that you have a better chance of blogging success, but that your experience will be enriched, and b,logging will just be more fun.

8. Personality

Character is “the essential character of a person.” (Dictionary.com)

A great quality of any successful blogger is that they allow their personality to shine through all that they do. Don’t hide behind a logo—take a peek out and show your face.

Tell the world a little about yourself and add your image to your About page, and people will relate to you as a real person rather than as a corporate or anonymous entity. Let your own personality show in your writing and the things you write about.

People relate to real people, so showing your personality to the world will be of benefit when you do get out and about connecting and interacting on your chosen social (and real-world) networks.

9. Consistency

Consistency refers to the “steadfast adherence to the same principles, course, form, etc.” (Dictionary.com)

In my early blogging days, I tended to make quite a few changes to the design and format of my blog as I found my feet and decided what worked best for me. I progressed from a Blogger blog to a free WordPress theme, and then through two premium themes until I finally settled on my blog’s present layout.

My guess would be that it didn’t matter too much initially, as I had very few visitors, but it’s important, as your blog grows, to create consistency so that your readers are comfortable visiting your place and know, to a degree, what to expect from you.

I’m not just talking about consistency in design and layout, but also consistency in content and post frequency. You don’t need to be posting all hours of the day, but try to achieve a consistent style and frequency of posts so that people get used to seeing you around.

Consistency of topic is a little harder but still very important if you are blogging in a niche. I have always had posts on all sorts of subjects, from blogging and social media to chess and Halloween games, so readers are used to that. However if you blog about cookery, for instance, and suddenly a post on car maintenance appears, your readers might wonder what you are up to.

10. Flexibility

Flexibility is “characterized by a ready capability to adapt to new, different, or changing requirements.” (Merriam-Webster.com)

Since I just sung the praises of being consistent and patient, flexibility may seem a strange word to include, however the ability to be flexible is vital for the successful blogger. It’s all about recognising when something isn’t working and having the courage to make changes to try to improve what you are doing to meet your aims.

The social media world is changing and developing around your blog, so you need to be willing to be flexible—prepared, for example, to make changes to your sharing options, or to integrate a new development that would benefit you and your readers.

The key, though, is to try to maintain that consistency by not making too many changes at once, and being patient enough to allow the changes to take effect. Those three key words of flexibility, consistency and patience are most definitely interlinked. You need to keep them all in mind.

What do you think are the key words a successful blogger needs to focus on? Have I included any you don’t think are important? Are there others I have left out? Let me know in the comments.

Tony Hastings is a blogger who aims to inform, entertain and amuse you at The Top 10 Blog. He can usually be found hanging around on Twitter so please pop over to connect and say hello.

About Guest Blogger

This post was written by a guest contributor. Please see their details in the post above. If you’d like to guest post for Internet Marketing Views, please contact us for details about how YOU can share your tips with our community.

Talk soon.

Chineme Noke

 

 

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Make Money with Writing, Blogging, and eBay

Greetings.

I’m going to show you three quick and dirty ways
to make income online, by working as much or as
little as you want, from anywhere in the world,
whenever you choose

1. Freelance Writing

Online freelance writing jobs are plentiful, if
you know where to look and can distinguish the
legitimate opportunities from the potential scams.

Most people don’t have a clue about the wide
variety of writing opportunities available to them
all over the Internet. These include writing
simple articles, press releases, and even complete
e-books.

Some clients pay upfront for your material,
offering a certain amount per word or per
assignment. Others will pay you per the hour for
other writing and publishing related tasks such as
proof-reading and editing web content.

Freelance writing networks such as “The Freelance
Writing Jobs Network” are a great place to start
looking for writing jobs and advice. And then
there are what I call “freelance matchmaking”
sites or “job boards” like Elance.com and
Freelancer.com.

On these sites, almost every day, thousands of
businesses post various types of writing projects,
gigs and requests. If you get aggressive in
applying for these open spots, then there’s a
virtually unlimited supply of writing
opportunities that can make you money relatively
quickly.

When starting, reply to as many project requests
as possible, offer to work at a reasonable rate
(but not dirt cheap), and be quick and responsive.

Landing that first gig is always the hardest
step, but once you’ve built up a portfolio and
some clientele, you’ll get more and more
consistent work.

The key to making money with freelance writing is
to quickly produce as many quality pieces as you
can for your portfolio, and then use job boards
and social networking strategies to promote your
writing. The more traffic you get to your online
work, the more companies you’ll have approaching
you to write for them.

Here are some additional tips when setting up
your portfolio:

i. Set up a professional web page with your
resume, contact information, and some writing
samples.

ii. Establish yourself as a reputable, talented
freelance writer by submitting only your best
quality work to potential clients.

iii. Network with other busy writers who may be
able to send extra work your way. Participate in
writers forums by writing useful comments and
including links to your website and online work.

2. Making Money with eBay

If writing is not your thing, then hop on over to
ebay.com and you can start selling almost anything
you can imagine within just minutes.

Imagine having access to 100 million
cash-spending buyers. That’s exactly the kind of
gold mine that’s waiting for you on eBay. It has
over 100 million registered users, all of whom are
out there shopping for great deals.

To become a successful eBay seller, first you
must first figure out what to sell. You can sell
your own items, check out trade shows in your
local area, or search online directories like
Doba.com and Alibaba.com to find hot products.

Here’s how to get the most out of your ebay
listings and auctions:

i. Create good titles and descriptions, and
include quality photos of the items. Write
descriptions that stand out, but do not make them
obnoxious by using all capital letters or
excessive punctuation. Also, be honest about any
defects in the items you have for sale.

ii. Consider starting your own eBay store for
selling large quantities, since they have a longer
run time than typical auctions. Participate in the
eBay community and read the forums to stay
involved.

iii. Other ways to get traffic to your auctions and
items for sale include creating an page
on eBay and linking to your auctions from other
sites. You also could register a domain name
dedicated solely to promoting your own auctions.

Once you find a hot product, keep selling it, and
then gradually find more and more products you can
promote. Over time, your income will grow
exponentially.

3. How to Make Money with Your Own Blog

Blogging is another easy way to make money
online. The secret to profitable blogging is to
focus on a particular, that is, your area
of expertise or a very specific subject that is
popular in the search engines.

Here’s how to get started blogging:

i. Like freelance writing, you should approach
blogging with the intent to write unique, quality
content. Offering useful information and
establishing yourself as a trustworthy resource to
your readers will quickly lead to lots of
word-of-mouth traffic to your blog. Readers can
tell if you do not know what you are talking
about, so do your research and focus on producing
quality content.

ii. Starting a blog is as simple as getting a free
account at WordPress.com, Blogger.com, or another
blog hosting site. You can also pay for a domain
name and hosting services if you want to
personalize your blog even more. I suggest you
start with the free options.

iii. Once you have established your blog, then you
can focus on monetizing it by incorporating
relevant ads through advertising networks like
Google AdSense or Chitika. Affiliate programs such
as Amazon also are becoming increasingly popular
ways to earn extra revenue. In addition, you could
sell private ads or review products on your blog.

iv. Promote your blog by utilizing social
networking opportunities such as LinkedIn,
Facebook, Twitter, and blogging forums. If you’re
creative, then you’ll find endless opportunities
to promote your blog throughout these social
communities.

===

Freelance writing, selling on eBay, and blogging
are only three of the many ways to make money
online. They might require an initial investment
of time and effort, but you are likely to see some
quick income and even huge profits in the long run
if you follow these hints.

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5 Reasons Why Blogging is the New Internet Marketing Tool

Greetings.

Today I am talking blogging.  Do you have a blog?

Blogging is a concept that started in late 90s.  It used to be a way to comment an existing webpage, an opportunity for visitors and readers to react or voice out one’s opinion on the said page.  What started as a single-sentence commentary has evolved into pages of personal take on just about anything and everything under the sun.  As it continues to move forward, online advertising has tapped into the blog’s potential.  Here are 5 reasons why you should use blogging as an Internet marketing tool.

1.Blogging is simple.  The simplest way to get your piece on the net is through blogging.  No skills are necessary… an average adult can read and type, or at least click a mouse.  It’s like having a virtual piece of paper and you just write your ideas, experiences, new products, and hope that the truth behind your articles comes out and entice your reader to also try your product.  If you have a PC and an Internet connection (who doesn’t?) then you can blog and advertise.

2. Blogging is authentic.  In this day and age where advertising saturate our lives, we question the credibility of promoters’ claims.  However, in blogs, real people share their real-life experiences, unscathed by paid advertising.  Reading blogs about first-hand product use is like talking to people about their first-hand experience.  You definitely want to buy a tried and tested product.

3. Blogging is free.  Because blogging is yet to be proven as a mainstream online advertising media, most sites see it as something to augment current marketing tools and thus offer it for free.   Any opportunity for free webtime is definitely a bonus especially to businesses that are starting up.  Needless to say, paid blog pages can generate more income for your seriously growing business.

4. Blogging builds credibility.  As you get more and more into writing your experiences on a particular product or industry, your readers come to realize that they can depend on your posts for their own information needs.  As such, you become an expert on it; as a consequence, more readers visit your site and more bloggers link to your blogs.  As companies and professional organizations notice the growth of your readership base, they may soon get in touch with you for advertising on your blog page, or make you an affiliate, which pays for every referral generated from your blog site.

5. Blogging builds your market.  Unless you are a Hollywood star, chances are, only your Mom reads your posts.  Mom has a lot of friends, so she lets her friends know how interesting your blog site is.  But you need not depend on Mom to increase your readership base.  Look into the following ways to build your market through blogging:

-By using your e-mail.  Today, blogging is overcoming the e-mail’s popularity in quickly and effectively reaching and expanding a market.  In this age of speed and quick access, logging in and downloading e-mail is simply taking longer than clicking into a blog site.  Let them explore your site by using a short e-mail message as teaser to your blog site.  If your e-mail is on an entirely different subject, use your e-mail signature to give a link to the site.

-By using subscription.  An easy way to get your readers e-mail is to give them an opportunity to subscribe to your blogsite.  Keep some exclusive information for your subscribers to entice readers to subscribe and give their e-mail address.  Just be responsible in using their e-mail address, as the last thing you want is a comment on your blog that you are a spammer.

-By understanding your readers.  Conduct a simple survey for your readers to understand their profile and advertising preferences.  Ask consumers to give you feedback on a post, an ad link, or a trial that you shared.  In this way, it is like interviewing your readers without the commitment and intrusion of a face-to-face interview.

-By joining a blog network –A network of blogs maybe a collection of blog sites that share the same industry, interest, readership base, payment mode, etc.  Consumers find credibility and convenience in clicking one link to several real bloggers about a single subject.  Clearly, more bloggers are better than one.

-By using RSS. RSS is the fastest growing technology on the Internet today.  As such, having RSS feeds to your blog is definitely another means of generating awareness for your readership base.  Having a variety of feeds can add interest to your blog site.

Give your business a boost by effectively using blogging as an Internet marketing tool.

There is help to get you started, especially if you want to make money doing it.  Heard of Blogging to the Bank?  Oh yes.

Talk soon.

Chineme – http://internetmarketingviews.com

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Facebook and Social Media – The Next Marketing Opportunity

Greetings,

Marketing as an activity is all about reaching the right customers with the right products, and the result sought is delighted customers who are more than willing to open their purses wide enough to boost your revenues. For many years, marketers stalked their target customers through various means and by trying to get their message across to spread awareness about their wares.

Traditional Means of Communication

Traditionally, marketing communications were conducted via print, broadcast and such traditional media through disruptive advertising, where advertisements appear in between the content of interest for the customer.

Traditional media does give a large reach to a marketer with its programming of mass appeal. However, the wastage is equally high, since a large portion of the audience would belong to a different segment than the one that is to be targeted by the marketer.

Enter Social Media and the Internet

The revolution stirred by the internet as a medium took place because of the fact that it is highly personalized and provides more content on-demand than any other available medium. Social sites proliferated far and wide in their usage for a few simple reasons:

The power to create and distribute content is equally available to every user, irrespective of him/her being a customer or a marketer. In the earlier forms of media, that power rested with the editorial staff of the channel or the advertiser, but hardly ever with the user.

The medium is completely personalized, and a user can create or join groups and further create content based on what he/she likes.

Opinions are free and fair. This is one reason why social media is of utmost concern to marketers, since buying decisions are no more influenced as much by advertisements. The traditional word-of-mouth marketing approach has grown leaps and bounds on social networks.

Facebook – At the Center of Social Media

With 500 million (and growing) unique users worldwide, Facebook is the number one social networking site in terms of activity and subscriptions. What started as a garage initiative by Mark Zuckerberg has now become the biggest phenomenon on the internet.

A user interface that allows for quick communication and the ability to create fan pages and groups at the click of a mouse button are what make Facebook extremely popular. Another important reason for its immense popularity is the wide variety of social applications that have been developed and made available within the Facebook environment.

These applications can allow users and friends to do joint activities like playing games that run endlessly, sharing photos, videos, and web links, and many more.

How does this help a marketer?

Traditionally, media plans were drawn to include television channels, publications, or any other media that can grab maximum eyeballs and effectively reach a selected target audience. The science of segmentation and targeting has become only more accurate in the case of social media.

Facebook provides a wide variety of avenues to communicate with the audience, which opens up an entirely different world of possibilities to have a fruitful dialogue with customers. Some of these methods used popularly by marketers are:

Advertising:  The first opportunity, which is the most obvious one, is advertising on Facebook. The difference, however, is the fact that you can create your own advertisement in a matter of minutes and also specify the details of your target group in terms of demographics and types of discussions where you want your advertisement to appear.

Fan Pages:  Facebook allows every brand, as well as individual users, to create fan pages for their favorite celebrities and their own homegrown businesses. Large brands have also created their official pages on Facebook that have a huge, immediate fan following around the world. The fan page has immense utility to convey first hand information about the brand and also to collect immediate and frank feedback from your customers.

Branded applications:  One of the most effective ways to engage a user toward your brand is by creating an application; this could be a game or a contest, with your branding coming across subtly through it.

What makes Facebook even more exciting is the way it allows you to target your communication sharply just to the customer segment you want to attract. It also provides analytics and page insights that give good feedback and measurement on the activity done.

The options provided by Facebook can be creatively explored and used judiciously for bringing about maximum benefits to any brand.

However, while doing all this, you need to be aware of the fact that customers have an equal say and have the ability to respond immediately to any of your actions with a thumbs up or a thumbs down. Availing the service of a social media consultant to work out a social media strategy may be required so that your efforts will not be in vain.

Get more information here for the best Facebook training available:

Get Huge Facebook Traffic

Talk soon.

Chineme – http://internetmarketingviews.com