7 Ways To Make Money Using Nothing More Than Your List


An opt-in list can be quite crucial to any site or internet based company. Even for a small venture such as a niche profit site an opt-in list can make a world of difference and also add some extra income for your pocket. 

Rarely would you see an e-commerce site, big or small,
that is without an opt-in list.

An opt-in list allows for a company to market their wares
and site via an e-mail. With an opt-in list, a site and a
subscriber consents to sending and receiving a newsletter
from your company. Through this, you can keep your
subscribers abreast of what is currently available in your
site as well as whatever is coming out.

And because there is mutual consent between the two
parties, any mail sent to the list is not considered as
spam mail. There is a great number of successfully read
promotional materials such as catalogs, newsletters and
such that are sent because the subscribers themselves have
signed up for them, meaning, they do want to be sent those

Building a list is crucial, only a small percentage
actually subscribes for an opt-in list. Many people find
promotional mails annoying but of you provide a good
newsletter or promotional material, you will see your
list build up and grow. You can also achieve this by
having good content on your site. If people like what they
see and read on your site, then they surely would want
more. Newsletters would be a way to attract them back to
your site. A little teaser or appetizer if you will.

But other than marketing your wares and your services, an
opt-in list can also be used to earn extra profit. Not all
lists can be used though. It would be good to first build
a successful list with a huge number of subscribers. The
more subscribers you have, the more money you can get.
Here are seven ways to make money using nothing more than
your list.

1) Place advertisements. There are many corporations who
will be willing to pay to put their banners and ads on a
list with many subscribers. Selling or renting out lists
is not a good idea so rather than doing that, many
companies would just rather place ads with lists that have
a huge subscriber base. Your newsletter could be placed
with many ads and each one spells money.

2) Have affiliations with other companies that have at
least a semblance or relation to what your site is about.
Here other companies will provide links and brief
descriptions of what they offer, products and services.
With every click made on the link that directs or leads a
subscriber from your list to their site, the company will
pay you. This P4P or pay for performance.

3) Make deals with other companies by asking for a small
percentage of sales done through your list. With every
sale done by customers that have come from your list and
have gone there because of your newsletter, the other
company will pay you a small percentage of your sales. The
more people who buys from them, the more earnings you get.

4) You may also get products from other sites on a
consignment basis and sell them to your list via your
newsletter. Place descriptions, articles and photos of the
product in your newsletter. There will be those who will
buy from you and when that happens, you can order the
product from the other site and sell it to your buyer.

5) Sell e-books or a compilation of your articles on your
list. Manuals and how-to articles are in great demand.
Many people will be willing to shell out money to gain
knowledge about a certain topic and subject. With your
existing list trusting your expertise in that area, an
e-book could be offered and sold or used as an incentive.

6) Create a network out of your list. Get people to invite
more people to view your site and subscribe to your list.
The larger your list is, the more people will be able to
click on your links and affiliate links as well as make
your advertisement rates higher.

7) Subscribers are willing to pay for information if they
know that it can be trusted and relied upon. Use your list
to get more and more people to subscribe to you as well as
browse your site. Lastly, you can use your list to earn
money by making them your partners. Your list will be the
bloodline of your growth and increase.

Elementary stuff, but often neglected. To keep up with
more tips and tricks, please sign up to receive my
newsletters here!

Talk soon.


No list, and/or no product? Have a look at this:
Matt Lloyd will be hosting a series of workshops
over the next few nights, explaining how he scaled
M.O.B.E. to a multi-7 figure business over the
course of 18 months:

Click here now!

5 Top Traffic Sources For Your Site


I’ve been off-line for a while visiting the outside world at various seminars.  I’m attending another this week – The World Internet Marketing Summit which is being held in London, UK this year.

Next week I’ll be attending the Women’s Millionaire BootCamp, also in London.  I’m sure I’ll have lots of nuggets to share with you all after those events.

Today I came across an interesting article by Titus Hoskins and thought I’d post it here – He writes:

5 Top Traffic Sources For Your Site

I believe if you asked any webmaster or online marketer what their most important aspect of running a site would be, you would get an answer that’s some way related to traffic. Mainly because traffic is your site’s lifeblood, actually without traffic you really don’t have a site at all.

Traffic is king.

Traffic brings in the leads and the sales. Quality traffic is what produces your online revenue, whether from advertising or from sales on your site. Now, I have sites which get less than 50 visitors a day, I have a few sites which get around 200 visitors and I have one site which gets around 2,000 visitors a day.

Don’t jump to any conclusions, some days the site getting 50 visitors can make just as much as the site getting 2,000 visitors. It all has to do with the quality of the traffic and how well it converts into a sale. And of course, it all depends on what you’re selling… a lcd cleaning kit for $20 bucks or a gaming laptop which sells for $2000+.

Regardless, you have to get that traffic in the first place if you want to earn an online income. The more traffic you have, usually, the more you will make; at least this has been my experience. Since traffic is very important to me, I keep a lot of records and stats on where my traffic is coming from on the web. I have to know what produces the quality traffic and how to get it.

So below I have listed down my 5 most important traffic sources and/or the marketing techniques I use to get that traffic. This list might also help you with your own traffic and how you can increase it. Here are my 5 main traffic sources…

1. SEO and the Search Engines

The majority of the traffic to my sites comes from the search engines, mainly Google. It is my high rankings for my targeted keyword phrases which bring in the most and the best quality traffic to my sites. Get the SEO right and build a lot of quality one-way links from related sites and you will get the traffic.

Another tactic, don’t just create a website with only 10 or 20 pages – create one with 1000 to 5000 pages. I know this takes time but consider your site like a long-term business which you will keep building for years. Produce plenty of quality content and you will get plenty of quality visitors in return. Works for me.

2. Article Marketing

Another very effective way to bring in quality traffic to your site or sites is article marketing. Just write short articles related to your site’s keywords and place your keyworded links in the resource box. Distribute these articles all over the web.

Right now, what is working for me, is writing unique articles which I only place on one important site. I am using this technique with sites like SiteProNews, Buzzle and many more. Article marketing is still one of the most effective ways to get quality traffic, just try it.

3. PPC – Pay Per Click Advertising

I know, I know, this can be very expensive but PPC can be the quickest way to get quality traffic to your sites. Just be careful and approach it with kid’s gloves until you find campaigns which work for you – then scale them up.

Microsoft Adcenter and Yahoo Marketing have now joined forces and I find this is producing good traffic for me. Google Adwords is probably better but they are a real pain to work with and have become too expensive, at least for my keywords. But if you have the resources, don’t rule out Adwords or any of the PPC programs.

4. Social Media Sites

From Facebook to Twitter to LinkedIn, social media sites can provide a lot of traffic and word of mouth advertising for your site. For me, even though I haven’t worked these sites to their fullest potential, I still get traffic from them. Getting your pages bookmarked in some of these sites can bring in a flood of traffic overnight, while most of this traffic will be temporary, you can get a lot of sign-ups to your newsletter and different follow-up lists. While not exactly in the same group, I have had some success with YouTube videos which also bring in targeted traffic. Don’t ignore these social media and video sites in your traffic strategies.

5. Email Marketing and Follow-up Lists

This is another one of my major sources of “repeat visitors” to my sites. You must be constantly building up your different contact lists for further follow-up. This will bring in more visitors than you would expect, especially if you put some simple viral messages in your emails. If you supply valuable information, people will recommend your content to friends and co-workers; again word of mouth can bring in a lot of traffic especially in this age of Facebook and Twitter.

Of course, there are many more traffic sources such as Press Releases, Banner Ads, RSS Feeds, Off-line Advertising… and if you have your own products to promote, affiliates and joint ventures will be your most valuable source of traffic. Over the years I have picked up a lot of information on traffic and traffic tips… some of the best places/people for this has been:

freetraffictip.com – run by Tinu Abayomi-Paul, one of my best sources for free traffic tips. Excellent.

trafficology.com – this site and newsletter gives you off-beat ways to build traffic to your site. Highly Recommended.

trafficsecrets.com – if this one is still open, John Reese has a few very good products on traffic. Recommended if you can afford it.

About the Author: Titus Hoskins is a full time online affiliate marketer who operates numerous niche sites, as well as two sites on Internet Marketing: internet marketing tools or try here free marketing courses.


Titus Hoskins raises some crucial points with which I concur and you can click on the links for my recommendations in these areas.

Happy marketing!

Talk soon.



Creating Email Lists for Marketing Campaigns


If you plan to do some Internet marketing to promote your business endeavor, you should seriously consider email marketing as at least one tier of your Internet marketing campaign. Many business owners shy away from email marketing because they believe all email marketing campaigns are purely spam. However, this is not true and not partaking in this type of marketing can cause your business to lose out on a great deal of business.

By not appealing to potential customers via email, your business may lose a great deal of business to competitors who are using email marketing campaigns to reach customers around the world. However, the first step of an email marketing campaign should be creating an email distribution list. This article will discuss some popular options for doing this and should help you to learn more about what is acceptable and what is not when it comes to email marketing.

Once you have made the decision to start using email marketing to promote your business you are likely facing the dilemma of compiling an email distribution list. This is essentially a list of email addresses to which you will email your advertising and promotional materials. One common way to gain a list of email addresses is to purchase a list from distributors.

However, this method is not very effective at all and we do not recommend it. The problem with purchasing an email list is you have no way of knowing whether or not the members of the list would have any interest at all in your products or services. This is very important because while you want to reach a large audience with your email marketing you also want this audience to be members of your overall target audience.

When you purchase an email list you may be sending your email messages to some users who might be interested but this is largely coincidental and is not likely to be well received because the message was not solicited.

Internet users are very quick to delete materials they believe to be spam without even opening or reading the emails. In fact some internet service providers include spam filters which may automatically delete your emails if your messages are deemed to be spam. These filters run complex algorithms on the subject heading and content of the message to determine whether or not it is spam and are quite adept at weeding out spam. Therefore, you run the risk of having your email marketing efforts turn out to be a complete waste of time if the majority of recipients never even read or receive the message.

A far better way to create an email distribution list for your email marketing campaign is to ask current customers as well as interested potential customers to register with your website to receive additional information and periodic updates about your products and services as well as other information which might be of interest to them. This provides you with a database of email addresses from current customers as well as potential customers who have a genuine interest in your products and services and who are interested in learning more about these products and services.

Once you have a list of interested customers or potential customers you can send emails or create e-newsletters for distribution to the members of your email list. These documents should contain a wealth of valuable information as well as a soft sell pitch for your products and services. This information will be valued by the readers and may help to persuade them to try your products and services.

Email marketing has been made alot easier with the advent of ‘other people’s lists’.  There are many advertising sites that will allow you to post your messages to their own lists of highly targetted subscribers.  This is the writer’s preferred method as, for a few dollars (or sometimes completely free) you can reach thousands of like-minded entrepreneurs, secure in the knowledge that your messages will not be treated as spam.

You might also want to include in your messages useful links to either your website or other websites which may be of interest to your readers. Your content should also contain a portion which urges the reader to take a specific action such as making a purchase or at least investigating a product further.

Happy emailing!

Talk soon.


Mission Impossible? Creating Extraordinary Email Subject Lines


Today’s post is a long but important one.  It concerns email marketing and how to get the most out of it by Andrea Scarnecchia of Lyris HQ.

Mission Impossible? Creating Extraordinary Email Subject Lines Print E-mail
Email Marketing
Written by Andrea Scarnecchia
Wednesday, 18 August 2010
Mission: Creating Email Subject LinesGreetings, email marketers. Your mission, should you choose to accept it, is to convince busy email recipients to open your email. You have two seconds and less than 50 characters to do so. Failure to complete this mission will result in dismal campaign results, overblown budgets and unhappy bosses. This message will not self-destruct in 5 seconds, but your subject lines may suffer severe casualties if you do not follow these instructions and read our tips on creating extraordinary email subject lines that even 007 would be proud of.

Today’s marketers are tasked with what feels like an impossible mission – to improve email marketing results without additional resources, time, or money. Thankfully, there’s a simple way to improve your email marketing campaigns immediately – optimizing your email subject lines. Taking a few steps to refine your subject lines can turn a mission impossible into a mission that is possible – and you don’t need a computer keyboard that also doubles as a high-powered jetpack to do it. By making use of personalization, creating a sense of urgency and testing campaign results, you’ll have all the tools necessary to turn your subject lines into powerhouses!

1. Personalization

Personalization within the subject line is a powerful tool to entice a recipient to stop scanning and start double-clicking to open your email. But personalization can be much more than simply inserting a name in the subject line. Yes, “Cathi, we have a special offer for you”, is certainly more likely to get Cathi’s attention than an email without her name in the subject line, but it isn’t the only personalization technique that has the potential to yield impressive results.

  • Purchase History: Many marketers have achieved email marketing success by using a recipient’s purchase history as a personalization technique. For example, if the recipient recently purchased a DVD of the Will Ferrell comedy Stepbrothers, an email subject line touting, “A Will Ferrell Comedy Sales-a-thon, Today Only!” sent to that customer may be enough to prompt them to check out the offer and perhaps even complete another purchase.
  • Purchase Timing: Another way to personalize an email subject line, especially for inactive subscribers, is to indicate the amount of time that has passed since their last engagement. Something as simple as, “It’s been a long time – come back and enjoy free shipping on us”, shows people that you realize they haven’t been interacting with your business, and you’re reaching out to them with a special offer to get them back.
  • Abandoned Carts: Some etailers with integrated Web and email analytics actually alert potential buyers to items that were left in their shopping cart, with an invitation to revisit the site and complete the purchase. This is a fantastic way to turn an abandoned shopping cart into an opportunity to close a sale and build a stronger relationship with a customer.

2. Urgency

Imagine that you’re reading this article and you start feeling hungry. There’s a good chance you’d stop reading, then step out and grab some lunch with the intention that you’ll finish reading the article later – whether or not that actually happened would depend on what went on after lunch. But what if I told you this article would only be available online for another 5 minutes – would you finish reading it now?

If you’re like most people, the idea that something is ending or limited may be enough to motivate you to take action more quickly. The idea is the same for email subject lines. Creating the need to take action immediately or soon is likely to generate higher open and click-through rates. Here are a two tactics for creating that sense of urgency:

  • Date/Time: There’s a reason why you see email subject lines that tout phrases like, “Today only“, or “Available only through July 22″. It’s because they work. Email recipients are moving through their inboxes as quickly as possible, and are consciously or subconsciously looking for any possible reason to bypass an email now with the intent to look at it later … and later may never come. Subject lines that create a sense of urgency based on a time-limited offer encourage people to pay closer attention and consider opening and taking action on the email immediately rather than putting it off to review at another time.
  • Limited Supplies: Another urgency-based tactic that savvy emarketers use is that of scarcity. By reminding people that supplies or offers are not unlimited, you increase your chances of compelling them to open and act on the email sooner rather than later. Email subject lines that use the “limited supplies” tactic may look like the following:
– $450 off any Complete System – Coupon expires after 500 Uses
– Only 12 Spots Left, Register for the XYZ Conference Today
– XYZ Brand Sunglasses Available on Closeout; Current Stock will NOT be Replenished

3. Testing and Measuring Results

Smart email marketers understand that one of the best ways to improve subject lines is by performing ongoing A/B testing. A/B testing is an extremely cost- and time-effective way to improve your email subject lines and your email campaigns. In A/B subject line testing, you keep your email creative and copy the same, except for the subject line. In essence, you are pitting one email subject line (Subject line A) against another (Subject line B) in order to see which one drives more desirable results.

For example, let’s imagine that you’re a marketer wanting to perform an A/B test on an upcoming email campaign promoting your online store’s Oscar Winners DVD Sale. The email content and creative for email A is the same as the email content and creative for email B, with one difference: the subject line.

Email A Subject Line: Oscar Winning DVDs at Matinee Prices
Email B Subject Line: All Oscar Winner DVDs on Sale Now

After the email subject lines are written, it’s time to test. Select a small but meaningful percentage of your entire mailing list – say around 20% – and send half of them Email A (with subject line A) and the other half Email B (with subject line B.) Then consult your email analytics.

Which email garnered a larger number of opens? Which created the highest percentage of clickthroughs? Did one convert better than the other? When you’ve identified the email subject line that helped you come closest to achieving your goals, select that version of the email and send it to the remainder of your mailing list. And if you find that neither email performed up to your expectations, go back to the drawing board for a new set of subject lines to test with another subsection of your larger group.

4. Testing Tactics

A/B testing can be used to test a variety of different subject line approaches and offers. Email marketers can test tried-and-true subject lines against hot-off-the-presses newcomers, and can see whether negative or positive subject lines perform better. Marketers can also challenge assumptions related to personalization, and can identify whether people are more responsive to specific or general offers.

  • Challenger vs. Champion: There’s a good chance that after running and measuring a variety of campaigns you have an email subject line or two in your back pocket that you count on. It’s the subject line that is practically guaranteed to create impressive open and click-through rates – in other words, it’s your subject line champion. But even champions need a challenger every once in a while.

    Consider an A/B test that pits your champion email subject line against a newcomer. You never know … today’s newbie subject line may be the champion of tomorrow’s email campaign. Don’t get stuck in the “not-broke-don’t-fix-it-rut” or your email marketing may get stuck too.

  • Negative vs. Positive: Consider the following two subject lines:

    Subject Line A: Embarrassed by Your Pitiful Movie Collection? Stock up Now
    Subject Line B: Show Off Your New Movie Collection – Stock up Now

    Both have the same level of personalization and the same call to action. The only difference is in the tone of the subject line. Subject Line A is somewhat negative while Subject Line B is more positive.

    Don’t assume that negative email subject lines are automatically going to perform poorly. Remember, your email recipients are driven by emotion just like all other human beings. Fear and worry are extremely powerful emotions that can yield surprising results. Sound crazy? Don’t tell that to the marketers who sell us deodorant so we don’t stink up the elevator at work, or anti-spam technologies so our computers aren’t infected by viruses that render all of our files useless and blow up our computers in the process.

  • Personalization vs. No Personalization: Personalized email subject lines always garner higher open rates than emails without personalized subject lines, right? Not necessarily. Don’t assume that personalization always reigns supreme. Take the time in your email marketing to occasionally test personalized versus non-personalized campaigns. Even if you simply confirm that you were on the right track, it’s still worth the minimal effort to perform a reality check.
  • Specifics vs. Generalities: A final tactic that many email marketers use to improve subject line effectiveness through testing is to see which creates the best results – a subject line that gives specific details or one that offers a more vague description. For example, consider the following two email subject lines:

    Subject Line A: All Romantic Comedies are 15% Off through Saturday
    Subject Line B: ‘Til Saturday, Save Big on Romantic Comedies

    The essence of the two subjects is nearly identical, but Subject Line A provides a more specific idea of the offer, while Subject Line B merely alludes to the fact that special offers are available. Similar to personalization, don’t automatically assume that one will perform exponentially better than the other. Take the time to test and let the metrics – rather than your assumptions – guide current and future campaigns.

Bringing it All Together

Extraordinary email subject lines can be as elusive as spies if you don’t know how to capture them. Thankfully, there are steps that you can take to move them out of the shadows and into the inboxes. By personalizing email messages and creating a sense of urgency within the subject line, you’re increasing your chances of higher open and click-through rates. And with some stealthy testing and analysis, you can determine the true winners from those that are mere imposters. Take these tips with you into your next email mission, and you’ll make strides toward increased email marketing success.

About the Author
Andrea Scarnecchia is the vice president of marketing at Lyris where she is responsible for advising others on the use of metrics to deliver results from email and online marketing campaigns. As a data-driven marketer, she has been using data to advance marketing initiatives for over 17 years.
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Talk soon.