Have you ever wondered whether or not to advertise on Facebook? Quite apart from catching up with family and friends, Facebook advertising can be a cost effective way to pull in lots of traffic… if you’re in the right niche.
When you’re on Facebook, you’ve probably noticed the ads that appear on the side of the page. These are Facebook Ads and they’re paid ads from Facebook users. This is an advertising method that lots of people use to get traffic, fans, Likes and sales, and it can work for you too.
Why Facebook Ads Are So Effective
The really great thing about Facebook Ads is that they let you choose a highly targeted demographic. You can choose who sees the ad by age, gender, interests, location, education level, income level, and absolutely anything else people put on their profiles. This is huge – it’s way more targeted than either Google AdWords or Yahoo Ads, plus you get walked through the entire process.
Another advantage over those advertising methods is that your Facebook Ad comes with an image. It can be your logo, something eye-catching, or just a smiling face. This makes your ads much more visually appealing and they’re more likely to stand out.
Facebook Ads are very useful when you want to get a quick burst of traffic. For example, if you’ve just started a fan page and you’d like to get some activity going there, Facebook Ads can get you fans fast. You can set your own daily advertising limit and, once your page is up and running, you can then cancel the ad campaign.
Some factors to considder:
Before you sign up for your Facebook Ads campaign (and more importantly, fork over the money), there are a few things you should consider.
First of all, certain niches perform better with Facebook Ads than others. Some are hot and some are not. The gaming, tech, and dating niches are all huge on Facebook, while health niches generally don’t do so well. Don’t take it for granted that just because your niche is big, it’ll also be big on Facebook.
To make your ads work, you need to be able to write compelling copy. Social media is a bit different than direct mail or other types of copywriting. In general, people aren’t on Facebook to buy. They’re there to hang out, connect with others, and be entertained. Your ad has to appeal to this audience. You can learn how to write good copy by looking at popular ads to get ideas.
You also have to make sure that they’re going to like what they see after they click the link and come to your page. In other words, the ad should be relevant and target the right people, and your page’s content has to deliver what it promises.
Before You Get Started…
Before you start your Facebook Ads campaign, make sure that you have a clear objective for it in mind. What do you want people to do when they hit your fan page? If you have this clear in your mind and focus your efforts on it, your Facebook Ads will achieve their objective and pay off big-time.
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