Business Networking For Entrepreneurs – 10 Golden Rules


I came across this considered article by Mark Buchan, essentially
about the etiquette of business networking, and thought the
strategies could be nicely adapted for the online world where
internet marketers could do with some tips when venturing out into
the “real” world of seminars and the like!

Business Networking For Entrepreneurs – 10 Golden Rules to Maximise
Your Investment

By Mark Buchan

Here are my 10 golden rules for entrepreneurs who, like me, have
decided to engage in business to business networking.

Provide value: I call this “Pay it Forward” networking after the
motion picture of the same name, always seek to provide value to
another fellow networker before expecting value back from them. In
this way you will be remembered more, for all the right reasons, by
people who you have provided value for. People hate to be sold to so
avoid trying to sell yourself by saying “I can do that for you” or
“my company can do that for you”. Providing value at first will mean
giving without expecting a return. Do it for the joy of giving
rather than the expectation of receiving.

Be precise: You must know exactly what you are looking for by
attending a networking event. So precision in this circumstance
means: not just knowing your target market but more specifically who
in your target market you wish to speak to. Precision also means
being precise in your message and thus clearly communicating what
you and/or your business does.

Set goals: Whatever field you are involved in there is great value
in setting goals for yourself. Make sure you have a monthly goal of
how many networking events you wish to attend, how many authentic
connections you want to make. Note that I have not said how much
business you want to make. Whatever goal you set will be highly
dependant on other people and so in my world is an unrealistic goal
to set.

Prioritise your time: This is a must. Don’t mistake activity for
accomplishment when it comes to networking. A good thing to do here
is make sure that the events you attend either have people in your
target market or have people who have access to your target market.
Some people may become addicted networkers because they love being
around people and that is nice, but ultimately I treat networking as
a marketing tool that must deliver results. If it doesn’t then its
time to reprioritise my resources.

Measure your effectiveness: You need to know how effective your
networking efforts are so continuously monitor and measure your
success. This can then inform you as to what is working for you and
what is not. Don’t be afraid to call it a day on your activities
that don’t pay.

Be your own best advertisement: Ensure that you look and sound smart
by making a good first impression. Always be dressed for business,
as if you were meeting a customer. Avoid swearing or getting tipsy
as these behaviours may signal a lack of self control.

Show sincere interest in the other people: Rather than just “going
through the motions” become really interested in the person you are
speaking to. Start to build a picture of them, not as your customer
but a human being. What are their dreams, goals desires, where was
their last holiday, are they a sports fan if so which one, so on and
so on. Seek to build meaningful relationships that last for more
than just one meeting. Nobody will “buy you” in just one 10 minute
meeting although they will decide whether they like you or not. This
is why the next point is important…

Go for “small yeses”: Don’t attend a networking event thinking that
you will make a sale that day – that would be considered a “big
yes”. If you do achieve that goal, well done, but that is not the
point of the meeting. The first “small yes” is to make as an
authentic connection with someone. Once you have achieved that you
then go for the next “small yes” which is to have a reason to follow
up with them, most preferably this will be by providing them with
some value. Completing a series of these baby steps or small yeses
is a good way to build a relationship, but it does take time. So
manage your own expectations about what you can realistically expect
out of the events.

Mingle and move on: Everyone in a networking event has, or at least
should have, the same goal: making new connections. If you find
yourself talking to just one person, or the same person if you
attend a regular event ensure you change this behaviour and set a
goal for yourself to meet more people. This may sound contrived and
may strike you as a little engineered, but that is exactly what you
need to do to make the event successful for you.

Use your business cards wisely: I’m a great believer in keeping my
business card to myself, I will only hand it out to people who ask
for it. If I don’t know them I might reserve the right to even give
them my card. Often people go to networking events just to collect
cards for their database and to my mind that is a big no-no. I never
put peoples names on a marketing list unless I have their explicit
permission. I will only ask for someone else’s business card if I
have a reason to get back to them and I will make an obvious notes
on their card as for the reason to get back to them i.e. provide
them an article I have written or someone else’s number who they
should speak to – again providing value for them.


Thanks Mark, definitely some food for thought.

For some business networking online, join these:

Sokule and KuleSpace.

Talk soon.


Sokule meets KuleSpace – the double it deal!


I am an avid fan of social media sites, especially those designed for business owners to interact with like-minded individuals.  There is a new kid on the net and it’s set to take online marketing by storm – think of MySpace for business! 

Just as Sokule was created to enable business owners to post messages like Twitter but have them blasted all over the net, KuleSpace has been created to work hand in glove with Sokule.  And there’s a humdinger of a deal being offered right now to give access to both of these social/business media sites.

So enamoured am I with this innovative site that I’m reproducing a very special message from Jane, the creator of Sokule:

“In exactly one month Sokule will turn
1 year old and, on August 25th, we will
be holding a celebration to beat the
band but…

The party starts right now.

Here is the deal.

Quick and easy

We just launched a sister site to Sokule.
It’s called Kule Space

And I am going to make this prediction right now

1 Year from now Kule Space will be as
powerful as Sokule as they are being
Designed to work hand in glove.

So here’s the deal…

Become a founder at Sokule, today, and we
will give you a founding membership at
Sokule’s sister site, Kule space, for nada,

absolutely free.

A Kule Space founding membership sells
for 2995.00 and you get it absolutely
fr*ee  when you join Sokule as a founder.

You heard right.

Become a Sokule Founding Member and
we will give you a founding membership
in Kule Space at absolutely no cost
if you act today.

Join Sokule

Sokule has grown into one of the most
powerful advertising sites on the net
with it’s reach daily to over 1.1 million
people and it’s 70 Social Media sites
that you can post to instantly.

Sokule is the one ton of power advertising
you need to succeed at your own business

Our founding memberships at Sokule are
worth their weight in gold.

You pay once and that’s it.
You earn our highest commissions at 50%.
You can earn big chucks of change as
well as monthly recurring income at Sokule.

You can post to all of our 70 Social Media sites
and blogs instantly with just 1 click.

You can post 3 times a day on Kule Wall
which reaches 1.1 million people.

You can pre Schedule up to 25 post at one time.
You can auto welcome your trackers.
You can build a list of trackers almost
instantly using the 5 million sokens
that come with your membership.
You can email those trackers every three days.

You can use every application in Sokule and
every one we add in the future.

You get two free business listings in the
members area of Sokule – big listings!

You get a special Sokule founder seal which
clicks through to your affiliate link and
helps you sell other founding memberships.
When you do, a nice fat commission of
897.50 lands in your pocket.

You get 5 million sokens with the deal.
Those are worth 6,350.00 just on their own

You get first crack at doing JV deals with
Phil and I. We have done many deals with
our sokule founding members. You get
our ear and our attention as a founder
of Sokule.

You can customize your posting page with
links and videos and graphics.

You can send messages as long as you like
using Sokwall and instantly they will appear
on Twitter and Facebook and MySpace and 67
other Social Media sites and blogs.

You can post short messages.
You can ping 33 weblogs to increase your
search engine rankings.

And most importantly, you will be one of
a very exclusive group.

We are only ever going to sell 1500 Sokule
founding membership and almost 900 have
already been sold.

You will find everything you get with your
founding membership right in the members
area of Sokule in the upgrade box.

Sokule is our most powerful advertising site.
I have never used anything with this kind
of advertising reach in my life and, as I have
said, I have been around the block a while :-)

So here’s all you do.
Grab your founding membership to Sokule today
 – join free.

Next upgrade to founder in the Sokule members

Then join our sister site, Kule Space
which is in pre launch and
I will upgrade
your Kule Space account to Founder immediately

Join KuleSpace

This is one of the best deals you are going
to see on the net.

Kule Space is in it’s infancy.
We just pre launched it.

Most of you have seen the way Sokule
has grown into the Gentle Giant of Advertising.

Kule Space will be just as powerful.

We are giving you 2995 for a founding membership
in Kule Space once you become a founder in
Sokule and it will cost you nothing.

These two sites will work hand in glove as
Kule space develops over time.

Go for it.


Jane Mark
Sokule Inc

PS And in case you haven’t heard about
Kule Space – it’s Your Space. You do it
your way and…

Join Kulespace

You earn fast start bonuses for every upgrade
– 25.00 a pop.
You earn 50% commission on three levels.
You can use every application in there
and every one we ever add.
You get one free year of Advertising at
Kule Space once we put advertising in place
in about 3 weeks.
You get 5000 points at Kule Space.
And 5 million sokens at Sokule.

On it’s own, It is a super deal worth 2995.00
Today you get it free with your Sokule founding

PPS If you are already a founding member
of Sokule and have not yet upgraded at Kule
Space, please contact me for the special
founders upgrade link which will get you
the same deal I am offering above.


So, what are you waiting for??!!

Talk soon.