In these social media savvy times, it is important that online marketers are actually visible online! One very effective way of ensuring this is to set up and/or enhance your Facebook fan page or pages.
I will be sharing a few tips on how to do this effectively in my next few blog posts, starting with this one:-
If you are responsible for marketing your business, then you absolutely must extend your efforts into the world of social media. And if you are marketing through social media, you absolutely must create a Facebook fan page. Facebook fan pages are different from regular member profile pages in a number of ways, and are the perfect way to increase awareness about your business and its offerings. If you are still on the fence about Facebook and what it can do for your business, then you owe the fan page interface some serious consideration. Here are three ways in which a Facebook fan page can increase your popularity:
Friends list limitations versus likes. Facebook profile pages allow for only five thousand friends. When you do get friend requests, you have to take the time to either approve or deny them. Now, five thousand may sound like a lot of friends, but not when you are a business competing with businesses that have hundreds of thousands of customers and counting. When you convert to a Facebook fan page, your “friends list” changes in a couple of ways: first off, the five thousand limit is lifted, and second off, you no longer have to approve new friends. People simply hit the “like” button at the top of your page and they are automatically subscribed . . . which means everyone on their friends lists sees this activity in the news feed.
Advertisements. Once you have a business fan page set up, you can take advantage of Facebook advertisements. Facebook allows you to customize your ads to target whichever audience you choose. Facebook ads are proven to be highly effective, and can be a great tool in your bag of marketing tricks.
Customized applications. One awesome thing you can do with a Facebook fan page is create custom apps (or hire an app developer to do so) that allow your page visitors to perform a multitude of tasks right from the Facebook interface. The options include selling your products directly from your fan page, and allowing page visitors to opt in to other offers linked to your business. When you employ the use of apps, the possibilities are only limited by your imagination.
As you can see, you really cannot afford to be missing out on the myriad opportunities offered by a Facebook fan page. And the best part is that it is FREE to set up a fan page. For help designing an effective fan page for your business, connect with me on Facebook!