An opt-in list can be quite crucial to any site or internet based company. Even for a small venture such as a niche profit site an opt-in list can make a world of difference and also add some extra income for your pocket.
Rarely would you see an e-commerce site, big or small,
that is without an opt-in list.
An opt-in list allows for a company to market their wares
and site via an e-mail. With an opt-in list, a site and a
subscriber consents to sending and receiving a newsletter
from your company. Through this, you can keep your
subscribers abreast of what is currently available in your
site as well as whatever is coming out.
And because there is mutual consent between the two
parties, any mail sent to the list is not considered as
spam mail. There is a great number of successfully read
promotional materials such as catalogs, newsletters and
such that are sent because the subscribers themselves have
signed up for them, meaning, they do want to be sent those
Building a list is crucial, only a small percentage
actually subscribes for an opt-in list. Many people find
promotional mails annoying but of you provide a good
newsletter or promotional material, you will see your
list build up and grow. You can also achieve this by
having good content on your site. If people like what they
see and read on your site, then they surely would want
more. Newsletters would be a way to attract them back to
your site. A little teaser or appetizer if you will.
But other than marketing your wares and your services, an
opt-in list can also be used to earn extra profit. Not all
lists can be used though. It would be good to first build
a successful list with a huge number of subscribers. The
more subscribers you have, the more money you can get.
Here are seven ways to make money using nothing more than
1) Place advertisements. There are many corporations who
will be willing to pay to put their banners and ads on a
list with many subscribers. Selling or renting out lists
is not a good idea so rather than doing that, many
companies would just rather place ads with lists that have
a huge subscriber base. Your newsletter could be placed
with many ads and each one spells money.
2) Have affiliations with other companies that have at
least a semblance or relation to what your site is about.
Here other companies will provide links and brief
descriptions of what they offer, products and services.
With every click made on the link that directs or leads a
subscriber from your list to their site, the company will
pay you. This P4P or pay for performance.
3) Make deals with other companies by asking for a small
percentage of sales done through your list. With every
sale done by customers that have come from your list and
have gone there because of your newsletter, the other
company will pay you a small percentage of your sales. The
more people who buys from them, the more earnings you get.
4) You may also get products from other sites on a
consignment basis and sell them to your list via your
newsletter. Place descriptions, articles and photos of the
product in your newsletter. There will be those who will
buy from you and when that happens, you can order the
product from the other site and sell it to your buyer.
5) Sell e-books or a compilation of your articles on your
list. Manuals and how-to articles are in great demand.
Many people will be willing to shell out money to gain
knowledge about a certain topic and subject. With your
existing list trusting your expertise in that area, an
e-book could be offered and sold or used as an incentive.
6) Create a network out of your list. Get people to invite
more people to view your site and subscribe to your list.
The larger your list is, the more people will be able to
click on your links and affiliate links as well as make
your advertisement rates higher.
7) Subscribers are willing to pay for information if they
know that it can be trusted and relied upon. Use your list
to get more and more people to subscribe to you as well as
browse your site. Lastly, you can use your list to earn
money by making them your partners. Your list will be the
bloodline of your growth and increase.
Elementary stuff, but often neglected. To keep up with
more tips and tricks, please sign up to receive my
No list, and/or no product? Have a look at this:
Matt Lloyd will be hosting a series of workshops
over the next few nights, explaining how he scaled
M.O.B.E. to a multi-7 figure business over the
course of 18 months: